After taking an 18-month break from showing, Jerome LaMaar will return to New York Fashion Week Feb. 6 at Tumblr’s headquarters. Five years after he started his collection, the designer has spent two years building up his 9J online business and boutique in the Bronx. Through advising other designers, he said he developed a better sense for what to sell in the store, he said. “What I learned in this process was that customers didn’t really care about other brands. When they came to the store, they wanted pieces from me.”
LaMaar is all about figuring out what makes his customers come to the Bronx to shop. Beyoncé and Tina Knowles helped to raise his profile two years ago by wearing his designs and posting their support. Cardi B’s stylist Kollin Carter has pulled pieces from his line, and Carter recently told WWD that LaMaar is on their wish list. “And she’s from the Bronx,” LaMaar said.
Guests at his “very simple” presentation will find the designer’s fragrance, eyewear, bedding, chairs, furniture and unisex men’s wear. The plan is to show buy-now unisex styles that can be purchased immediately. The color palette has also been toned down, with black, ash and dark
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