VFiles RTW Spring 2019

VFiles is a brand whose core is to engage and bring spotlight to young talent — musicians, models, designers — and its spring 2019 show aimed to do it all. Sponsored by Sprite and set on the floor of Barclays Center, the brand opened up its spectacle to the public with 2,800 Eventbrite tickets up for grabs. Endearing for the VFiles community and fans, a bit daunting for those invited, but overall an event with fun, elaborate style.
Post DJ set from A-Trak and a short film by Hidji Films, the fashion began with recent Parsons grad Elena Velez’s “aftermath industries” collection. The devastation and demolition of World War II inspired Velez’s use of regulation fabrics of the time. Linens and cottons were fastened to the steel bustier bodices of coats and dresses while silky parachutes were transformed and wrapped into sheer garments.
In between a few too many #PassTheAux musical performance breaks, VFiles winners Marknull, Shuting Qui and Windowsen took the runway. Wei Wang and Tim Shi of Marknull, the Beijing-based duo behind Marknull, played a mix of layered sportswear, warped plaids and some great wavy denim, paired with mini trompe l’oeil cape bags with hanger handles and flip phones;

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EXCLUSIVE: VFiles Announces Runway 10 Show, Mentor Committee for New York Fashion Week

It’s back to the runway for VFiles, which will be holding its 10th show on Sept. 5.
Last season, instead of the traditional runway/performance extravaganza the company hosts, it staged “Be Heart, Make Noise,” an immersive music and fashion event done in collaboration with Adidas Originals. In the past, runway shows included celebrity guest judges such as Khloé Kardashian and Young Thug. For VFiles Runway 10, the brand is bringing its event a bit more down to earth by, for the first time, appointing a committee of eight industry leaders that will select and mentor show contestants throughout their journey to New York Fashion Week. After that, the VFiles team will provide mentorship for the following season. The pivot brings a slightly more serious — yet welcome — tone to the show that has otherwise been high on experimental fashion.
The mentor committee includes: Julie Anne Quay, founder and chief executive officer of VFiles; Laura Brown, editor in chief of InStyle magazine; Rio Uribe, designer and founder of Gypsy Sport; Candy Pratts Price, fashion consultant; Anna Trevelyan, stylist and creative consultant; Erin Magee, founder of MadeMe; Paul Cupo, designer, and James Costas-Michael, merchandise director of VFiles.
Also new for the season;

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Bravado, VFiles Partner on Tupac Poetry Collection

Tupac, who died more than two decades ago, is still capturing the youth, despite statements made last month by Lil Xan, one of the many “lil” rappers under 25 with a predilection for face tattoos, who called Tupac’s music boring.
That aside, in honor of National Poetry Month, Bravado has partnered with VFiles to release a Tupac poetry collection, which includes hoodies, T-shirts and bandannas covered in Tupac imagery and his handwritten poetry.
“The Tupac estate offered us these incredible notes on looseleaf paper that Tupac had written himself,” said Alessandra Botticelli, vice president of retail creative and design at Bravado. “It’s his written poetry that developed into his music. We were so inspired by the innocence and the poignancy of the message that’s still relevant to our collective culture today.”
The line, which retails from $ 30 to $ 230, features the eye illustration that Tupac frequently used in place of “I,” as well as handwritten poems laid over an image of his face and a “Sometimes I Cry” graphic on an orange hoodie. It will be available to purchase beginning today at VFiles’ SoHo store for its monthly Pass The Aux event, where members of VFiles’ growing community of emerging musicians are able to

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Tommy Hilfiger and VFiles: An Unlikely Pair

Surprises are always in store when it comes to the VFiles runway, and the company delivered another when it revealed that Tommy Hilfiger will be part of its mentoring panel for the eighth VFiles runway show during New York Fashion Week. Hilfiger joins makeup artist Pat McGrath, stylist Mel Ottenberg and Fear of God’s Jerry Lorenzo, all of whom have mentored participants in VFiles’ runway before.
Founded by Julie Anne Quay, VFiles is an online destination for fashion, music, video and photography that also has a boutique on Mercer Street in SoHo. The designers, stylists and makeup artists who participate in the runway show are crowdsourced, and tend to trade in an underground or fringe-aesthetic. For example, in the spring show Namilia showed a halter top with cups shaped like penises and an inflatable, heart-shaped apparatus decorated with emoji euphemisms for sex: peaches, grapefruits, bananas, etc. The show has a rowdy, clubby atmosphere and typically includes musical performances. Past presentations featured Tyga, Migos and A-Trak.
Past mentors have included Naomi Campbell, Italo Zucchelli and Young Thug. Hilfiger is one of the more traditional members of the mentor panel.

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VFiles Hosts Justin Bieber ‘Purpose Tour’ Pop-up

BIEBER BOUTIQUE: VFiles has cleared its SoHo store in Manhattan to make way for Justin Bieber’s “Purpose World Tour” merchandise.
The Millennial-minded social media platform and retailer is hosting a two-day pop-up that opens today and is dedicated to Bieber’s concert merchandise, which includes a denim jacket, T-shirts, hoodies, hats and sweatpants that retail from $ 30 to $ 360. The pop-up will also include two limited-edition hoodies that are exclusive to VFiles and a T-shirt designed specifically for his Brooklyn concert, which will be held tonight and tomorrow night at the Barclays Center. Customers, who were let in 20 at a time, are only allowed to buy one of each item.
The line for the pop-up, which snaked down Mercer Street, was filled with mostly young people wearing other merchandise from their favorite pop stars — Beyoncé’s Ivy Park logo and Kanye West’s “The Life of Pablo” graphics were scattered through the crowd.
Shoppers in line were either Beliebers or they worshiped at the altar of Jerry Lorenzo, the Fear of God designer who helped with the merchandise and designed custom pieces for the tour. Lorenzo was set to make an appearance at the pop-up, but in a very Bieber-like move, he refused press

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