It’s been a whirlwind five years for Chris Molnar.
The apparel industry veteran of Michael Kors, John Varvatos and WP Lavori in Corso created Goodlife Clothing in 2014, a men’s premium basics brand whose T-shirts, Henleys and sweats are now sold at all Nordstrom and Trunk Club locations, as well as several specialty stores, a variety of upscale resorts, and online.
But Molnar is now taking the brand into its next phase, opening its first brick-and-mortar store and expanding into women’s wear.
Goodlife will enter the women’s business this fall.
In November, Goodlife will open its first store, at 400 Bleecker Street in the West Village. It will measure around 400 to 500 square feet and will focus on Goodlife’s “hero product,” its premium T-shirts. Although other seasonal merchandise will also be on display in the shop, Molnar said it will be for try-on purposes only. Anyone purchasing the other pieces in-store will have them shipped for free.
“Over 75 percent of our business is our year-round jerseys and terries that are made in L.A.,” Molnar said. “So by focusing on that, we mitigate the risk of having seasonal product on the floor and reduce the inventory we need to carry.”
Molnar is partnering with Leap,
Follow WWD on Twitter or become a fan on Facebook.