As Bridal Companies Amp Up Digital Efforts, Pronovias Launches Virtual Showroom

With couples postponing or drastically downsizing their weddings, growers destroying millions of flowers and event space operators filing for business loans, bridal companies are increasingly shifting their services online. Knowing that couples will continue to get engaged, despite the pandemic-induced … Read more…

Bridal gowns and a honeymoon treasure hunt — it’s Wedding Weekend on Madison Avenue

Between sleek silhouettes, A-line looks and dramatic dresses, finding the perfect wedding gown is no easy feat. But this weekend, The Bridal Council and the Madison Avenue Business Improvement District will add a little happily-ever-after to your search, with dozens … Read more…